Atlantans Walk with a Life-Saving Purpose

This year’s annual Susan G. Komen Georgia MORE THAN PINK Walk was held at Lenox Square and drew more than 6,000 participants. The goal of the event, described in media as “remarkable,” is raising recognition for Breast Cancer Awareness Month, which is October.

As reported, the More Than Pink Walk “not only exceeded expectations but also raised a substantial $755,000” to support what news coverage refers to as “health equity programs” and to enhance “breast cancer patient care services.”

As reported, this year’s walk was particularly successful and gained the stature of being “one of the largest in recent years and surpassing the attendance of the previous year.” As an indicator of the community’s commitment to this noble cause, the “fundraising goal was exceeded by $5,000.”

“The event’s primary objective is to provide crucial financial support for health equity programs and breast cancer patient care services. One notable initiative is Susan G. Komen’s Stand for H.E.R, which stands for Health Equity Revolution and focuses on reducing breast cancer disparities within the Black community.” According to its website, Komen has collectively invested more than $1.1B in life-saving breast cancer research since 1982.

The orchestrated effort to raise funds extended beyond the walking event. In addition to the walk, “Lenox Square and Phipps Plaza also reintroduced the Shop with Purpose campaign in October.” Throughout the month, the program rewarded “generous shoppers who donated $10 or more to Susan G. Komen” by giving them a “digital savings pass.” As described, this pass “unlocked special offers and discounts from various participating stores at both Lenox Square and Phipps Plaza.” Information about contributing and receiving the digital savings pass can be accessed at this link: https://www.simon.com/sgkdonate.

D & B Staff

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Episode 128