Giving feels good — and these Atlanta kids are proving it.
Hundreds of students at Cascade Elementary and Dunbar Elementary are getting a powerful holiday lesson this season: generosity can be earned, and giving can be just as exciting as receiving.
Through the Earn2Give program, students don’t just show up at a gift table. They work for it.
For weeks, kids rack up points by doing the right things: showing up on time, sticking with tough tasks, helping classmates, and being kind. When the holidays arrive, those points turn into shopping power at a festive gift market set up right inside their schools.
Students use their points to purchase gifts for parents, grandparents, and siblings — often for the first time.
“This program shows our students that hard work and thoughtfulness really pay off,” Cascade Principal Tiffany Momon said. “For many, this is the first time they get to give gifts to their families, and the pride they feel is priceless.”
Earn2Give has partnered with Atlanta-area elementary schools since 2009, reaching more than 5,000 students. Now in its 16th year, the program has become a holiday tradition built on effort, kindness, and heart.
Each year, about 300 students at each school shop alongside a volunteer, carefully turning earned points into meaningful gifts for the people they love most.
And for these kids, that moment — handing over a gift they earned themselves — might just be the best part of the holiday season.
Watch the clip below: